Whether patrons are high rollers for whom money is no object, vacationers willing to splurge during some well-deserved time off or people hoping-perhaps foolishly-to strike it rich or at least make a quick buck, casinos are rarely hurting for business. Still, every business has room for improvement, and casinos are no different. That’s why a casino’s email marketing plan is a must for gaming halls of all sizes!
Casinos have the marketing budget to advertise in newspapers and on television or radio, as well as on billboards along highways, but just because they have the money to spend doesn’t mean spending it on these traditional means of marketing is the best utilization of resources. Quite frankly, casinos have outgrown the shrinking space and audience provided by newspapers, and the risk/reward ratio of producing ads that are likely to be skipped over by commercial-averse consumers doesn’t make a television and radio presence a worthwhile investment for most casinos. And while highway billboards are certainly the most eye-catching way to draw attention to a casino, it’s also likely the least effective. After all, people are probably in a rush to get somewhere and can’t take a detour to the casino!
Fortunately, the casinos and email marketing relationship is one that has thrived since the advent of email marketing in the 1990s. Casinos offer special “club cards” that allow patrons to gamble and rack up bonus points that can later be redeemed at the hotels and restaurants on the premises. Patrons are often asked to provide an email address when signing up for these cards and the software makes it extremely easy to not only input addresses but to implement email marketing campaigns for casinos.
The software also allows for these messages to become interactive experiences for consumers – a major feather in the cap of a casino’s email marketing initiative – since so many casinos these days offer much, much more than just gaming. From concerts and other nightlife to exquisite hotels and restaurants, casinos are an all-in-one luxury experience.
And there is no better or more direct way to let potential visitors know about all that awaits them than with a casino’s email marketing campaign. These messages can contain links to and images of the non-gaming attractions available, all of which will do a far better job of enticing potential visitors to make the trip than any traditional ad ever could.